I guess if there's one thing I have done most of in the last 10 or so years it's this kind of thing and I guess its because I love photographing drinks and bottles - from the art direction to the lighting - every stage of the process interests me.
People who visit the shoots often comment on just how much goes into it. From the props and backgrounds to the drinks stylists it's often a big team. That being said at other times it's just me and available light in a bar or on location...